Project Information
A nature-filled, interactive space promoting adult play and mindfulness at London Design Festival. The immersive pop-up store encouraged visitors to escape the busy city and reconnect with their creativity in a mindful way, showcasing the power of LEGO as a creative tool.
Using our playful prompt cards, visitors could design their own bespoke LEGO botanicals that would then live on the walls of our collaborative community garden. Attendees could also take part in workshops with our two artists in residence, learning new creative techniques and finding mindful flow through creativity.
The project attracted over 5,500 visitors across its nine-day opening and saw a combined project reach of over 2.5 million. It was also nominated for Best Use of Experiential at the Campaign Media Awards 2024.
Read more about the project here.
