A campaign showcasing the power of collaboration

Project Information

Everyone loves a freebie. We gave away over 4,800 of them.

To show off the collaborative potential of Dropbox, we paired two artists together each month to create an exclusive collaborative poster, which we gifted to all attendees at that month’s Nicer Tuesdays event. Each pair worked together via Dropbox Paper to develop their ideas, share inspiration and references, and evolve their concept from sketches to final artwork.

Over the year-long campaign, we worked with 24 different creatives and gave away lots and lots and lots and lots and lots and lots and lots and lots of posters.

Credits & Collaborators

Created with the It's Nice That team

Client:
Dropbox

Art Direction & Commissioning:
Will Knight

Commissioned Artists:
Sophy Hollington, JS Aurelius, Bráulio Amado, Jordy van den Nieuwendijk, Anna Kövecses, Marion Deuchars, Wang & Söderström, Klas Ernflo, Nadia Hernández, Carlín Díaz, Dominic Kesterton, Shun Sasaki, Alexandra Waespi, Alexa Viscius, Homa Delvaray, Masoud Morgan, Adrian Kay Wong, Printed Goods, Stefan Marx, Misaki Kawai, Karan Singh, Zuzanna Rogatty, Adam Higton, Atelier Bingo

A campaign showcasing the power of collaboration

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