Project Information
Before she was a chart-topping, award-winning, globe-trotting, bona fide pop star, Sigrid was a 20-year-old from Norway preparing to release her debut EP, Don’t Kill My Vibe. Together with the team at Island Records, we helped introduce her to the world.
Rather than trying to manufacture a perfectly polished pop star, the identity leaned into who Sigrid already was. Drawing inspiration from her hometown of Bergen, we combined tactile typography and physical mark-making with a deliberately DIY, internet-inspired aesthetic, embracing the imperfections that made it feel distinctly her.
The work went on to shape the creative direction for her follow-up campaign, Strangers. You can read about that one here.
