Project Information
Who We Be is the leading destination for all things Rap, Hip-Hop, R&B, Dancehall and Afrobeats in the UK and Ireland. Cover artists include Central Cee, Drake, Skepta, Stormzy, J Hus, Cardi B, Dave and Wizkid, with the playlist boasting over one million listeners (and counting).
Our brand refresh brought a bold new energy to the playlist, designed to celebrate the new generation that is redefining what it means to be a recording artist today.
With inspiration ranging from Air Max 95s to the flags of the British diaspora, Notting Hill Carnival to London’s DIY club nights, the rebrand encapsulates the spirit of youth culture across the UK today, while paying homage to the movements that helped shape it.
