Project Information
Weed is a hot topic for designers, and not just in a ‘chill out, listen to Neil Young and find some new creative inspiration’ kind of way.
Since its recent partial legalisation and de-stigmatisation, the cannabis space appears to be having a bit of an identity crisis. Do you interact with a longstanding cannabis consumer by relying on “stoner culture” visuals, but risk frightening someone sitting on the fence? How do you speak to those interested in its medical benefits without appearing stale and uninformed? Questions like these open up all kinds of opportunities for designers to add their expertise, but how do they navigate this in a creative, respectful and responsible way?
We brought the piece to life, working with the brilliant Genie Espinosa to visualise some of its key themes through in a set of accompanying editorial illustrations.
