Project Information
Ever since I sent a letter to the Honey Monster because I didn’t get a toy in my box of Sugar Puffs, mascots have been a topic close to my heart. (Yes, I did receive a reply. Yes, he is really nice. Yes, he does sign his signature with a big paw print.)
But with today’s branding blandification, mascots are on the decline. It’s Nice That explored the topic in this feature, asking why brand mascots are becoming a dying breed.
To bring the story to life, we created a series of job boards filled with posters for a load of unfortunate, out-of-work mascots, brought to life by the unquestionable king of all things mascot-related, Rob Flowers.
