Will Knight
Commercial / Editorial / Education
Freelance creative, art director and educator based between London and Newcastle.
Previously Creative Lead at It’s Nice That.
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Instagram Today At Apple: New World
An inspirational series of hands-on virtual sessions and creative guides with top artists and designers from across the globe, made in collaboration with Apple.
The 12-week programme focussed on exploring the power of creativity to bring about change, fostering connection and collaboration, and learning new creative skills to rebuild a better world.
Commissioned collaborators included award-winning interdisciplinary artist SHAN Wallace, acclaimed director & photographer Joshua Kissi and Tré Seals, founder of the community focussed foundry Vocal Type.
The campaign achieved a total reach of over 47 million, with the sessions gaining over 25,000 sign-ups.
A full overview of the project can be found here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Identity by Gianluca Alla, Ali Hanson & Alexis Jamet.
Apple x It’s Nice That