Will Knight      

Commercial / Editorial / Education

Freelance creative, art director and educator based between London and Newcastle.

Previously Creative Lead at It’s Nice That.

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Today At Apple: New World

An inspirational series of hands-on virtual sessions and creative guides with top artists and designers from across the globe, made in collaboration with Apple. 

The 12-week programme focussed on exploring the power of creativity to bring about change, fostering connection and collaboration, and learning new creative skills to rebuild a better world.  Commissioned collaborators included award-winning interdisciplinary artist SHAN Wallace, acclaimed director & photographer Joshua Kissi and Tré Seals, founder of the community focussed foundry Vocal Type.

The campaign achieved a total reach of over 47 million, with the sessions gaining over 25,000 sign-ups.

A full overview of the project can be found here.

Collaborators & Credits

  1. Created with the It’s Nice That team.
  2. Identity by Gianluca Alla, Ali Hanson & Alexis Jamet.


Apple x It’s Nice That / 2022