Will Knight      

Commercial / Editorial / Education

Freelance creative, art director and educator based between London and Newcastle.

Previously Creative Lead at It’s Nice That.


Womens World Cup

An illustrated guide to celebrate the 2019 FIFA Women’s World Cup. Bringing together an all-star line-up of 11 illustrators from around the world on an ambitious project documenting every moment from the 2019 FIFA Women's World Cup.

The project was featured in print in The Observer New Review and online in The Guardian on the day of the final, as well as being included as part of the Design Museum’s exhibition, Football: Designing the Beautiful Game, which celebrated the captivating design stories that have pushed the game to new limits.
Collaborators & Credits

  1. Made in collaboration with Ruby Boddington & Minute Books.
  2. Illustrations by Hayley Tippmann, Rebeka Lukošus, Sebastian Curi, Amber Vittoria, Luis Mazon, Laylah Amarchih, Sean O’Brien, Jiye Kim, Hannah Buckman, Laurie Avon, Gracey Zhang.

It’s Nice That

International Womens Day

Art direction & commissioning for an editorial series celebrating International Womens Day 2022.

Illustrations by Jasmin Chavez

It’s Nice That

Culinary Culture & Community

Art direction & commissioning for an editorial series exploring how culinary culture provides a playground for creativity and community, from the television shows we watched as children to the chef’s whose recipes we devour today.

Illustrations by Fine for Now
It’s Nice That

The Balancing Act

Art direction & commissioning for The Balancing Act, an editorial series investigating the ways in which the pandemic affected the fulfilment gained from creative work.

Illustrations by Derek Abella
It’s Nice That

Lotte Wubben-Moy: Football & Creativity

Art direction & commissioning for a feature with England & Arsenal player Lotte Wubben-Moy ahead of the 2023 World Cup.

The piece focussed on her interests away from the pitch, discussing her creative childhood, her undying love for Arsenal, and how football and the arts may be more intertwined than you might think.

Photography by Wendy Hyunh

It’s Nice That

Yotam Ottolenghi

Art direction & commissioning for an interview with renowned chef Yotam Ottolenghi discussing the process of creating his latest cookbook .

Illustrations by Jaedoo Lee
It’s Nice That

In Conversation

Art direction & commissioning for the weekly In Conversation series, an in-depth collection of interviews with leading lights in the world of creativity about their careers, creative processes, and most inspiring work.

Past profiles include Martin Parr, Campbell Addy, Geoff McFetridge, Carlota Guerrero, Grayson Perry, Teju Cole, Liz Johnson Artur, Martin Creed & Judy Chicago.

It’s Nice That

The Cannabis Conundrum

Art direction & commissioning for the article “The cannabis conundrum”, a feature dissecting the potential opportunities, problems, restrictions and moral obligations for designers working within the world of cannabis since its recent partial legalisation.

Illustrations by Genie Espinosa


It’s Nice That

Conscious Creativity

Art direction & commissioning for Conscious Creativity, an editorial series looking at how a more conscious approach to creativity is vitally needed in the industry today.

Illustrations by Sophie Douala

It’s Nice That

Global Type

Art Direction for Global Type, a downloadable report by It’s Nice That showcasing the power of the letterform through an around-the-world trip in type design, featuring 100 emerging and more established independent foundries and designers.

Graphic Design by Africa Pombo

It’s Nice That