Commercial / Editorial / Teaching
Freelance creative, art director and educator based between London and Newcastle.
Previously Creative Lead at It’s Nice That.
Commercial / Editorial / Teaching
Freelance creative, art director and educator based between London and Newcastle.
Previously Creative Lead at It’s Nice That.
A nature-filled, interactive space promoting adult play and mindfulness at London Design Festival 2023. The immersive pop-up store encouraged visitors to escape the busy city and reconnect with their creativity in a mindful way, showcasing the power of LEGO as a creative tool.
Using our playful prompt cards visitors could design their own bespoke LEGO botanicals that would then live on the walls of our collaborative, community garden. Attendees could also attend creative workshops with our 2 artists in residence - encouraging attendees to learn new creative techniques and find mindful flow using creativity.
The project attracted over 5,500 visitors across its 9 day opening and saw a combined project reach of over 2.5 million. It was also nominated for the Best Use Of Experimental at Campaign Media Awards 2024.
A full overview of the project can be found here.
Collaborators & Credits
An illustrated guide to celebrate the 2019 FIFA Women’s World Cup. Bringing together an all-star line-up of 11 illustrators from around the world on an ambitious project documenting every moment from the 2019 FIFA Women's World Cup.
The project was featured in print in The Observer New Review and online in The Guardian on the day of the final, as well as being included as part of the Design Museum’s exhibition, Football: Designing the Beautiful Game, which celebrated the captivating design stories that have pushed the game to new limits.
Collaborators & Credits
- Made in collaboration with Ruby Boddington & Minute Books.
- Illustrations by Hayley Tippmann, Rebeka Lukošus, Sebastian Curi, Amber Vittoria, Luis Mazon, Laylah Amarchih, Sean O’Brien, Jiye Kim, Hannah Buckman, Laurie Avon, Gracey Zhang.
Working with a variety of global Spotify teams on a collection of bespoke playlist covers for use across their platforms. Each individual playlist cover and it’s surrounding design system was created to authentically reflect the sound, culture, location and community of the music, its artists, and its listeners.
Playlists include an Internet rap playlist for Poland, a TikTok focussed playlist for the UK, a playlist celebrating the culture and music of Napoli, and a goth-inspired dark trap playlist.
Collaborators & Credits
- Created with the It’s Nice That team.
- Graphic design by Ciaran Birch, Sebastián Chicchón.
Indoors Zine was a project celebrating “the great indoors” which visualised the effect Covid-19 was having on the creative community, and the different ways individuals were finding comfort at this time.
The zine brought together 20 leading creatives from all over the globe to combat creative isolation, and create a sense of togetherness, empathy, and fun at a time when many felt most alone.
Indoors Zine was downloaded over 7,000 times and demonstrated that with the right tools, creatives can still collaborate and achieve amazing things while working remotely.
A full overview of the project can be found here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Commissions by Clarice Tudor, Saehan Parc, Studio YUKIKO, Lilian Martinez, Kate Isobel Scott, Nadine Redlich, Tom Guilmard, Linda Nwachukwu, Simon Landrein, James O’Brien, Hannah Buckman, Hezin, Aaron Denton, Ryan Haskins, Suzy Chan, Csilla Klenyánszi, Alexander Coggin, Pelle Cass, Panolo Blahnik, Mirka Laura Severa.
Defining and maintaining the visual brand and creative direction for multi multi-award-winning musician Sigrid.
Working closely with the artist and the team at Island Records I established a visual language for Sigrid which would be ownable, recognisable, and reflective of the her background, personality, and interests.
This work defined how Sigrid was announced to the world in her debut Don’t Kill My Vibe campaign rollout, and follow-up album Sucker Punch, spanning album covers, photoshoots, merchandise, music videos, stage and set design, websites, social media and more. The work continues to the built upon by the Island Records team across Sigrids latest releases.
Collaborators & Credits
- Created with Charlie Drinkwater (Island Records).
- Photography by Francesca Allen.
A series of impactful comic strips bringing awareness, appreciation and focus to a selection of endangered species for the conservation action charity On The Edge.
The comic format was chosen in order to communicate scientific insight in a digestible and accessable way, with each story blending scientific context and emotional narratives in order to tell sometimes complex stories in a relatable manner. The resulting series of comic strips were brought to life by 4 different commissioned artists, each telling a different story from the natural world in an accessible and impactful way.
The full set of Conscious Comics, as well as a written overview of the project can be found here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Art Direction by Barbara Ryan.
- Graphic design by Ciaran Birch.
- Comic Artworks by Cory Feder, Jer Dee, María Medem, Min Heo.
An award winning animated series of comedy shorts showing the ups, downs, and sometimes painful truths of being a business owner today. Episodes include an anxious florist who is struggling with her new employee’s hayfever; a founder whose carefully crafted Zoom set-up comes crashing down on an important call; and a designer who tries to charm his way through an investor meeting, despite some less-than-impressive profit figures.
The project spans 22 episodes, over 4 series, and has amassed over 3 million impressions as well as gaining press from the likes of Campaign and Trendhunter, winning multiple Telly Awards and being shortlisted for both ADC Awards and ANDY's.
The full episodes can be viewed here, and a full behind the scenes look at the making of the series can be found here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Series’ 3 & 4 Art Direction by Karl Toomey.
- Series’ directed by BUCK, Siqi Song, Effie Pappa, Catherine Prowse.
An inspirational series of hands-on virtual sessions and creative guides with top artists and designers from across the globe, made in collaboration with Apple.
The 12-week programme focussed on exploring the power of creativity to bring about change, fostering connection and collaboration, and learning new creative skills to rebuild a better world. Commissioned collaborators included award-winning interdisciplinary artist SHAN Wallace, acclaimed director & photographer Joshua Kissi and Tré Seals, founder of the community focussed foundry Vocal Type.
The campaign achieved a total reach of over 47 million, with the sessions gaining over 25,000 sign-ups.
A full overview of the project can be found here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Identity by Gianluca Alla, Ali Hanson & Alexis Jamet.
A playful zine exploring the value of play in design through a range of essays, activities, visual commissions and more. The Playbook showcased the benefits of spontaneous thinking and curiosity through design and was distributed to all attendees at Figma’s annual conference, Config.
Some notable pieces included “ten rules for play” with Paula Scher, an essay on the importance of curiosity and iteration in a world where the possibilities are endless, a piece providing helpful advice on seeking out the “what if?” moment to kickstart any project, and an interpretation of Bruno Munari’s famed 12-step design methodology.
A full overview of the project can be found here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Art Direction by Ruby Boddington.
- Editorial by Lucy Bourton.
- Graphic design by Cash & Carry Studio.
- Illustrations by Marcus Oakley.
- Poster by Shawna X.
- Comic by Manshen Lo.
Forward Thinking was an insights series in partnership with Google Design which looked at the trends, challenges and opportunities the creative industry faces in the year ahead. Through five in-depth features this series provided the creative community with thought-provoking insight and inspiration across a series of long form editorial features and social content.
The series was brought to life through a commissioned motion-led identity which sought to represent each of the core themes of the editorial content in an abstract and ambient way, cultivating a tone for the campaign which would provide a stark contrast to the world and news around us at the time.
Collaborators & Credits
- Created with the It’s Nice That team.
- Animations by Alex Moy.
An environmentally conscious series of creative commissions showcasing the inspiration and impact that nature can provide, and how art and creativity can be a catalyst for change in the natural world.
Through collaborations with 4 environmentally-focussed creatives covering photography, illustration, painting and 3d digital design the project showcased how our green planet can be a vital source of creative inspiration, as well as encouraging audiences to create their own work striving towards a greener future together.
The project was created as part of Our Green Planet, a digital initiative from BBC Earth, which aims to raise awareness for the beauty and fragility of our planet’s green ecosystems, and to inspire audiences with stories of people around the globe dedicating their lives for positive change.
A full overview of the project can be found here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Editorial by Lucy Bourton.
- Commissioned artworks by Tami Aftab, Rose Pilkington, Johanna Tagada Hoffbeck, Charlotte Ager.
As part of an ongoing media partnership with Field Day Festival we delivered an alternative angle to your typical festival coverage by commissioning illustrator Joey Yu to capture the event through a series of beautiful repotage illustrations.
The series served as an alternative to the masses of ‘fast media’ event photography and social content which surrounded these types of events typically and captured everything from the DJ’s and headline acts, through to to the sing-along fans, security guards and punters lying on the grass enjoying a pint of lager.
Collaborators & Credits
- Created with Lucy Bourton.
- Illustrations by Joey Yu.
SPAN Newcastle-Gateshead was a two-part event combining workshops and talks made in collaboration with Google’s Material Design team. The event highlighted the creativity of the region and asked meaningful questions about the impact of technology on cities today.
The workshop brought together a team of designers, sound artists and technologists local to the city to develop and deliver a workshop and live visualisations. The workshop focused on air quality in Newcastle, given its industrial past, and how data, design and technology could influence town and environmental planning. This was then followed by an evening event, hosting talks by some of the city’s leading creatives.
A roundup of the event can be found here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Workshop delivered by Novak, Ed Carter.
- Talks by Ed Carter, The NewBridge Project, Novak Collective, Jimmy Turrell.
A year-long project promoting the power of Dropbox by connecting creatives from across the world to collaborate on fun, fully commissioned projects, using Dropbox Paper as a tool for collaboration across a range of creative disciplines.
Each of the commissions paired 2 artists together to create a one of a kind collaborative outcome, showcasing how simple collaborating on creative work can be when using Dropbox; no matter your location, language, or time-zone.
Each of the projects can be viewed in full here.
Collaborators & Credits
- Created with the It’s Nice That team.
- Commissioned artists: Kelly Anna, FISK, Actual Source, Mahaneela, Margot Lévêque, María Medem, Élise Rigollet, Sofia Johnston, Lunga Ntila, Josie Tucker, Ruohan Wang.
Working with with the Anyways Creative team to help GAP to turn its Covent Garden store into a concept space, celebrating its heritage in conjunction with the launch of their new ‘90s reissue collection.
The 6 week project activated online through a commissioned social film, in-store through events with partners including Story MFG and gal-dem, and with exclusive products including a range of denim patches by Tim Lahan and a limited edition capsule collection with New York fashion label Landlord.
Collaborators & Credits
- Created with Anyways Creative.
- Denim Patches by Tim Lahan.
- Denim workshop by Story MFG.
- Panel Talk by gal-dem, Danielle Pender (Riposte) and Kai Ludderodt (Diversity Matters).