Project Information
Talking about creative operations is really boring. Which means most people happily ignore it. The Air It Out Hotline was designed as an antidote to this, serving as a place to vent, confess, and fix the problems standing between ideas and finished work.
From interactive games and quizzes to comics, surveys and a real-life hotline, the campaign connected audiences directly with the Air team to help untangle their processes.
Visually, the campaign borrowed from the world of 1-800 phone books, classified ads and 90s late-night TV, creating a graphic language that felt loud, nostalgic and slightly chaotic. A deliberate contrast to the bland, polished sameness of the SaaS world.
