Project Information
A rebrand for !!!, Spotify's home for the biggest tracks going viral across the globe. From unlikely TikTok hits to established global superstars, the playlist brings together the songs taking over the internet.
Cover artists include Taylor Swift, Dua Lipa, PinkPantheress, The Weeknd, Harry Styles and Justin Bieber, with the playlist boasting over eight million listeners (and counting).
Inspired by virality and internet culture, the new identity captures the energy and slight chaos of going viral overnight.
