Will Knight      

Commercial / Editorial / Education

Freelance creative, art director and educator based between London and Newcastle.

Previously Creative Lead at It’s Nice That.

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The Figma Playbook

A playful zine exploring the value of play in design through a range of essays, activities, visual commissions and more. The Playbook showcased the benefits of spontaneous thinking and curiosity through design and was distributed to all attendees at Figma’s annual conference, Config.

Some notable pieces included “ten rules for play” with Paula Scher, an essay on the importance of curiosity and iteration in a world where the possibilities are endless, a piece providing helpful advice on seeking out the “what if?” moment to kickstart any project, and an interpretation of Bruno Munari’s famed 12-step design methodology.

A full overview of the project can be found here.

Collaborators & Credits

  1. Created with the It’s Nice That team.
  2. Art Direction by Ruby Boddington.
  3. Editorial by Lucy Bourton.
  4. Graphic design by Cash & Carry Studio.
  5. Illustrations by Marcus Oakley.
  6. Poster by Shawna X.
  7. Comic by Manshen Lo.


Figma x It’s Nice That  / 2023