Will Knight      

Commercial / Editorial / Education

Freelance creative, art director and educator based between London and Newcastle.

Previously Creative Lead at It’s Nice That.


GAP: Convent Garden

Working with with the Anyways Creative team to help GAP to turn its Covent Garden store into a concept space, celebrating its heritage in conjunction with the launch of their new ‘90s reissue collection. 

The 6 week project activated online through a commissioned social film, in-store through events with partners including Story MFG and gal-dem, and with exclusive products including a range of denim patches by Tim Lahan and a limited edition capsule collection with New York fashion label Landlord.
Collaborators & Credits

  1. Created with Anyways Creative.
  2. Denim Patches by Tim Lahan.
  3. Denim workshop by Story MFG.
  4. Panel Talk by gal-dem, Danielle Pender (Riposte) and Kai Ludderodt (Diversity Matters).

GAP / 2017