Will Knight      

Commercial / Editorial / Education

Freelance creative, art director and educator based between London and Newcastle.

Previously Creative Lead at It’s Nice That.


Google Design: Forward Thinking

Forward Thinking was an insights series in partnership with Google Design which looked at the trends, challenges and opportunities the creative industry faces in the year ahead. Through five in-depth features this series provided the creative community with thought-provoking insight and inspiration across a series of long form editorial features and social content.

The series was brought to life through a commissioned motion-led identity which sought to represent each of the core themes of the editorial content in an abstract and ambient way, cultivating a tone for the campaign which would provide a stark contrast to the world and news around us at the time.
Collaborators & Credits

  1. Created with the It’s Nice That team.
  2. Animations by Alex Moy.

Google x It’s Nice That