Will Knight      

Commercial / Editorial / Education

Freelance creative, art director and educator based between London and Newcastle.

Previously Creative Lead at It’s Nice That.

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Mailchimp: All In A Days Work

An award winning animated series of comedy shorts showing the ups, downs, and sometimes painful truths of being a business owner today. Episodes include an anxious florist who is struggling with her new employee’s hayfever; a founder whose carefully crafted Zoom set-up comes crashing down on an important call; and a designer who tries to charm his way through an investor meeting, despite some less-than-impressive profit figures. 

The project spans 22 episodes, over 4 series, and has amassed over 3 million impressions as well as gaining press from the likes of Campaign and Trendhunter, winning multiple Telly Awards and being shortlisted for both ADC Awards and ANDY's.

The full episodes can be viewed here, and a full behind the scenes look at the making of the series can be found here.

Collaborators & Credits

  1. Created with the It’s Nice That team.
  2. Series’ 3 & 4 Art Direction by Karl Toomey.
  3. Series’ directed by BUCK, Siqi Song, Effie Pappa, Catherine Prowse.


Mailchimp x It’s Nice That / 2020—23