Will Knight      

Commercial / Editorial / Education

Freelance creative, art director and educator based between London and Newcastle.

Previously Creative Lead at It’s Nice That.


Ones to Watch: Uniqlo Reimagined

Ones to Watch is an annual series, in collaboration with Uniqlo, which shines a light on a number of emerging talents set to conquer the creative world in the year ahead.

As part of this campaign we commissioned a number of the shortlist to create original artworks exploring the technology behind various Uniqlo products. The result was an animated film by Jonathan Djob Nkondo’s animation called Comfort Zone which interpreted the technology of Ultra Light Down, and a series of sculptures by Lucy Hardcastle which reimagined it’s AIRism range.

You can view the full Comfort Zone film here.
Collaborators & Credits

  1. Created with the It’s Nice That team.
  2. Illustrations by Mason London.
  3. ‘Comfort Zone’ film by Jonathan Djob Nkondo.

Uniqlo x It’s Nice That